Summer 208

Last month there was an article in the British Medical Journal by Andrew Kemp, Professor of Pediatric Allergy and Clinical Immunology at Children' Hospital in Sydney, Australia.

Dr. Kemp maintained that a diet without artificial colorings, etc., should
not be considered "alternative." Rather, he said, a dye-free,
preservative-free diet should be part of standard treatment for children
with ADHD.

The McCann study was published last fall, showing that even "normal"
children exhibit hyperactive symptoms and difficulty concentrating when
exposed to a modest amount of food dyes and a preservative. Almost
immediately, and in response to a strong media campaign, the big supermarket
chains in England fell over each other competing to see who would be the
fastest to get the additives out of their house brands before the end of the
year. Now, with editorials and articles in prestigious medical journals
like the BMJ supporting the McCann research, the big multinational companies
(Mars candies, McDonalds, Kellogg's, Kraft etc) are coming around -- in
England, anyway.

Is it fair that these companies -- these AMERICAN companies -- will color
their candy and cereal with safe natural colorings to sell in Europe, while
continuing to dump their trashy candy and cereal colored with dyes like Red
#40 and Yellow #5 on our American kids?

Let's change this now.

Send, by email or fax, a letter to your senators and representatives.

Shula Edelkind
Feingold Association of the United States